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Editions de Parfums Frederic Malle, Avant-Garde House

Launched in 2000, Editions de Parfums Frédéric Malle have revolutionized the global perfume industry, becoming an absolute reference. Rooted in a spirit of boldness and avant-garde, they have upheld, since their inception, the values of emotional and excellent perfumery.

The Spirit of a Visionary Man

A daring aesthete with exceptional intuition, Frédéric Malle has profoundly transformed the face of perfumery. Trained in art history, photography, and then advertising, he revealed his olfactory skills within the perfume creation company Roure (now Givaudan). Daily, he practiced the art of scent alongside the greatest perfumers. He honed his expertise and launched perfume lines for major luxury houses. Driven by his passion and visionary perspective, he undertook the project of his life: producing the olfactory masterpieces of tomorrow and founded Editions de Parfums Frédéric Malle in 2000.

A Revolutionary Approach

In the 1990s, the perfume industry experienced a turning point. The emergence of consumer tests and the dominant role of marketing led to smoother, more consensual creations aimed at pleasing the majority.

Contradicting this trend, Editions de Parfums Frédéric Malle aimed to restore the splendor of high perfumery. Pioneering in many respects, the house was the first to bring perfumers from the shadows to the spotlight, treating them as authors and revealing their names on the bottles, akin to literary works.

Given unique freedom, creators can fully express their talent using the finest ingredients in unprecedented olfactory works, designed to move, surprise, and elevate. Every element that signifies the exceptional nature of the creations is meticulously cared for with perfect coherence. The maximalism of the fragrances is balanced by the minimalism of the bottles, pure and sober, custom-designed to highlight the juice and its author. The packaging, imagined like a book cover, draws inspiration from the graphic and color codes of Gallimard Editions for the perfumes and Editions de Minuit for the home scent line.

Restoring the nobility of perfumery also means recontextualizing it, putting it back in its time and propelling it into the future. This requires audacity and the desire to change the rules of the market.

The Quintessence of High Perfumery

Deeply imbued with this avant-garde spirit, Editions de Parfums perpetuates the demand for exceptional perfumery. The house manifests a quest for perfection, constantly inviting perfumers to push their limits. By reinterpreting the great classic accords to transpose them into a contemporary spirit, far from conventions, and chiseling each note to express all its beauty and intensity, they reveal the marvelous. The richness of ingredients, the cut, and textures, almost palpable, embody a couture spirit, giving rise to perfumes that adorn every person. These creations carry an olfactory shock, reminding us that a beautiful perfume is not just a pleasant scent but a bearer of emotions. Sophisticated and complex, resulting from a quest for the absolute, they are continually rediscovered, shining through the breadth of their nuances - the hallmark of the greatest perfumes.

Freedom to choose the best ingredients, whatever the price or quantity. Freedom of time, because creation can be the result of a flash as well as a slow and progressive development.

The new digital consultation table in the store at Shanghai IFC, China

Editions de Parfums store experts offer personalized advice to customers

The Art of Welcoming, the Ultimate Luxury

True luxury cultivates a taste for time and freedom.
Through its boutiques, Editions de Parfums Frédéric Malle revives personalized hospitality and excellent service, offering an immersive dive into a rich olfactory universe. This unique moment, built around dialogue with passionate perfume experts, allows everyone to freely indulge their desires and emotions.
Thus, the house's masterpieces meet those for whom they are intended.